See how Online Directories Help Your Photography Business
- Benefits of Using Online Directories
Benefits of Using Online Directories
Improving your Business’s Online Visibility
Online business directories will help increase your brand’s visibility online by spreading awareness. Some online directories cover a wide array of topics, while others are small and deal with a specific niche. As such, it would be in your best interest to add your business to more directories to ensure that your brand appears more frequently in online search results. Besides, most directories are connected to social media platforms, which make your business visible to customers who congregate on these sites. You can think of each directory as an extra website for your business.
Will help you Cut through Tough Competition
Among the biggest challenges is making their business visible to many potential clients as possible. No matter how exceptional and impressive your skills are, it’s very tough and nearly impossible to get your site on the top list in relevant search queries overnight. This is especially true if you are starting. The online marketing place is brimming with a myriad of professional photographers covering many occasions like weddings, parties, and corporate events. However, adding your business in good directories will give you the power to swim with the sharks and hunt for the biggest play by taking you right into their hunting ground. They do so by making your brand visible alongside the competition in their listing.
Given that many people use their smartphones to search for local businesses, it’s only right to ensure that your website appears on mobile searches. Online business directories are usually optimised for mobile use, which ensures that your site is visible also in smartphones. The benefit of this optimisation is that potential customers are likely to find and call you directly from their phones. Ideally, ensure that you have provided all vital communication details such as your email address or phone number.
Builds a Strong Brand Profile
Adding your business in a directory listing will help strengthen your brand profile as they include more than the name of your business. Potential customers rely on directories to find the best brands, which means that they will most definitely trust your brand if they find its name on a good directory. Furthermore, most of them are connected to social media, and they provide customer feedback, which promotes interaction. As such, directories make the consumers view you as a genuine and reputable business that they can rely on.
Boost Your Search Engine Optimization Ranking
Google, Yahoo, and Bing use algorithms to rank sites for search results. They use target keywords to determine what sites will appear on top making a guess what the user is trying to find. Business directories have a high domain authority, which means that they are more likely to appear on top of the search results. What this means is that listing your business in a top directory will ensure, that your business appears more frequently on top results. It also means that your business name will appear more frequently than your site. And it’s easier to rank locally.
May help you Expand your Business
Placing your business in online directories doesn’t just increase your chances of getting more clients; it also makes you visible to other businesses. You may not be aware, but when a particular business in the same niche as you is looking for a partner, they will most likely go to online directories. Getting such a partner could be a great breakthrough for you, especially if you are starting. Besides, companies that plan major occasions like wedding planning may think about making you an affiliate to book your services, and there’s no place better to find you than in a competent online directory.
Brings Two-Fold Traffic
Online business directories bring two types of traffic flow into your site—direct and indirect. Direct traffic comes when potential customers come to your website after clicking the link provided in the directory. Though they may not be as many as you’d hope, most of this type of traffic transforms into potential leads.
On the other hand, indirect traffic comes when clients find your website in search engines in a somewhat accidental manner.
For instance: If someone is searching for something to do with weddings and comes across your photography business on a business directory that ranks higher on the SERP for the term wedding photography. When they click your web link, they become indirect traffic flow. While most of them may not be thinking about photography, they might end up being captivated by your site if it has valuable content.
Two-fold traffic is important as it increases your brands’ awareness and increases conversion.
Dominate Search Results
The idea behind registering your business online is to appear in search results. The more and higher you appear, the more the chances of finding a client. Search results have the same concept as a monopoly board. In the game, you buy many estates to increase the chances of another player landing in one of your properties. The more times your site appears on numerous search results, the more likely that many users will click on it. If you, therefore, add your brand in many directories, your website will appear in many places.
Get Customer Feedback
In any business, customer feedback is extremely important. It gives you an outside view of your company, which helps you know what you’re doing wrong and write. Being in an online directory will expose your business to a wider audience and where everybody will come with different views about your business. It will also give you a platform where you may interact with them and build an improved public relations. You may also get ideas from their experiences on new trends in the world of photography. Who knows, they may even reveal what your competitors are doing to improve their businesses.
Online directories are a very wise marketing method that offers photography businesses a chance to claim their online presence. They also attract traffic, increase conversion, and create brand awareness. More importantly, it gives upcoming photographers a chance to compete with renowned photography brands.
If you want to get all these benefits, make sure you add your business now!
And don’t forget to read our post about how you get the most out of Photognow!